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The Problem with Coca-Cola Co

Posted by feww on May 15, 2009

submitted by a member

Things Coke can’t do

Scientific explanations of what caused the demise of dinosaurs aside, the giant animals probably perished due to one or more of the following circumstances:

  • Their food / beverages supplier was an unintelligent company
  • They were over-exploited because the supplier thought they were really dumb
  • They formed addictive habits to the sort of stuff that ultimately dissolved all of their teeth and bones
  • They were too dependent on packaged / bottled goods [until their supplier went out of business—there comes a time when all business dinosaurs perish]

What the heck is a “plantbottle?”

Coke is reportedly testing  “plantbottle” in North America later in the year. What the heck is a “plantbottle,” I hear some of you asking!

Coke says it’s a new plastic bottle with a twist. It claims that up to 30 pct of materials used to manufacture the bottle comes from sugar cane and molasses, each a  by-product of sugar production.

This leaves four questions still unanswered:

  1. Will Coca-Cola improve also the brown content of the bottle?
  2. What about the other 70 percent plastic used to manufacture the bottle?
  3. Do they use green energy to fill their bottles?
  4. Will they use the other by-product of sugar, ethanol, to drive their “green trucks,” thereby helping another illegitimate industry to grow into a Seismosaurus.

[It would be interesting to find out how many chemicals the pump into the bottle!]

Why are food and drink manufacturers so keen on making their packages “environmentally friendly?”

That’s because Wal-Mart Stores Inc is now rating its suppliers ability to reduce waste [sic] and conserve resources [sic] by introducing a “packaging scorecard.”

Does that mean a product with zero packaging scores highest?

Theoretically, yes!

Could Wal-Mart merchandise products with zero packaging?

Probably not!

So is this another “green slash” in the customers’ throat?

What do you think?

Let’s ask the other two Brontosauruses, PepsiCo Inc and Nestle, Coke’s arch rivals.

They are reportedly introducing lighter-weight plastic bottles that use less materials.

OK Einstein, how do you keep the three Titanosaurses alive?

Thanks for asking. How about selling virtual Coke on Internet! 😉

Here’s a brief checklist to see if what you’re selling is BAD for the environment:

a. Needs packaging, or packaging made from inorganic materials
b. Relies on paid-for advertising
c. Has to travel more than 14 km (~ 9 miles)
d. Serves the manufacturer’s (seller’s) monetary interest rather than serving the community
e. Mass produced

Note: Don’t try to fool anyone with the cliche “win-win” stuff! There’s no such reality. The only formula that works is: NO Profit + NO Impact = NO Harm

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