Fire Earth

Earth is fighting to stay alive. Mass dieoffs, triggered by anthropogenic assault and fallout of planetary defense systems offsetting the impact, could begin anytime!

Archive for the ‘coke’ Category

The Problem with Coca-Cola Co

Posted by feww on May 15, 2009

submitted by a member

Things Coke can’t do

Scientific explanations of what caused the demise of dinosaurs aside, the giant animals probably perished due to one or more of the following circumstances:

  • Their food / beverages supplier was an unintelligent company
  • They were over-exploited because the supplier thought they were really dumb
  • They formed addictive habits to the sort of stuff that ultimately dissolved all of their teeth and bones
  • They were too dependent on packaged / bottled goods [until their supplier went out of business—there comes a time when all business dinosaurs perish]

What the heck is a “plantbottle?”

Coke is reportedly testing  “plantbottle” in North America later in the year. What the heck is a “plantbottle,” I hear some of you asking!

Coke says it’s a new plastic bottle with a twist. It claims that up to 30 pct of materials used to manufacture the bottle comes from sugar cane and molasses, each a  by-product of sugar production.

This leaves four questions still unanswered:

  1. Will Coca-Cola improve also the brown content of the bottle?
  2. What about the other 70 percent plastic used to manufacture the bottle?
  3. Do they use green energy to fill their bottles?
  4. Will they use the other by-product of sugar, ethanol, to drive their “green trucks,” thereby helping another illegitimate industry to grow into a Seismosaurus.

[It would be interesting to find out how many chemicals the pump into the bottle!]

Why are food and drink manufacturers so keen on making their packages “environmentally friendly?”

That’s because Wal-Mart Stores Inc is now rating its suppliers ability to reduce waste [sic] and conserve resources [sic] by introducing a “packaging scorecard.”

Does that mean a product with zero packaging scores highest?

Theoretically, yes!

Could Wal-Mart merchandise products with zero packaging?

Probably not!

So is this another “green slash” in the customers’ throat?

What do you think?

Let’s ask the other two Brontosauruses, PepsiCo Inc and Nestle, Coke’s arch rivals.

They are reportedly introducing lighter-weight plastic bottles that use less materials.

OK Einstein, how do you keep the three Titanosaurses alive?

Thanks for asking. How about selling virtual Coke on Internet! 😉

Here’s a brief checklist to see if what you’re selling is BAD for the environment:

a. Needs packaging, or packaging made from inorganic materials
b. Relies on paid-for advertising
c. Has to travel more than 14 km (~ 9 miles)
d. Serves the manufacturer’s (seller’s) monetary interest rather than serving the community
e. Mass produced

Note: Don’t try to fool anyone with the cliche “win-win” stuff! There’s no such reality. The only formula that works is: NO Profit + NO Impact = NO Harm

Related Links:

Posted in business dinosaurs, coke, Nestle, packaging scorecard, PepsiCo | Tagged: , , , , | Leave a Comment »

Avoid Coke, Die Naturally

Posted by feww on February 28, 2009

Coke is most certainly it!

Coke’s no joke, says Aussie cancer research report

Nick Miller
February 28, 2009

A “WAR on Coke” should be part of a global push to fight cancer, according to a report from the peak international anti-cancer body.

Cutting the consumption of sugary drinks by half is a key recommendation of the World Cancer Research Fund report.

The Kiss of Death? Image Source. Image may be subject to copyright.

It says almost a third of cancer cases are preventable and are caused by sedentary habits and an unhealthy diet.

It recommends that people drink less alcohol and eat less meat and more vegetables.

It also comes out against dietary supplements, despite their anti-cancer claims, because not enough is known about their effectiveness or side effects.

The report was welcomed by Craig Sinclair, director of the Cancer Council Victoria’s Cancer Prevention Centre.

He said it was the most authoritative advice yet on how to cut cancer rates.

Mr Sinclair estimated that up to 5200 cases of cancer a year in Victoria could be prevented by simple improvements to lifestyle and diet. Copyright the author or news agency.

Posted in cancer research, coke, sedentary habits, sugary drinks, unhealthy diet | Tagged: , , , , | Leave a Comment »